It definetely reminded me of 'Toxic', in terms of cinematography, graphics and the different identities used. It seems Britney had a lot of fun with the costumes, and torturing that poor fella. Overall, it was a fun video as well and takes a similar approach to Janet Jackson's 'Son of a Gun'. Now this is the type of video that should have won her a VMA, not that 'Piece of Me' crap (well it wasn't that bad but yes, crap in comparison to her other video's). Maybe she'll win one next year for this, who knows. Britney will release her new album 'Circus' on Dec 2nd and is slated to do a number of performances and interviews to promote the project.
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